Sailor Jerry Ltd. produces a 92 proof spiced Navy rum featuring a quintessential Sailor Jerry hula girl on the label. As the bottle is emptied, additional pin-up girls designed by Sailor Jerry are visible on the inner side of the label. The rum is distilled in the U.S. Virgin Islands. It takes its influence from Caribbean rum, which sailors would spice with flavors from the Far East and Asia. In 2010, the 40% ABV formula being sold in the United Kingdom was changed to include a less sweet taste in a move that was described as more “vanilla and caramel flavours."